Big data could really be called "big frustration", it hyped-up or even over-hyped?
The challenge of sifting through new and enormous sources of raw data from web activity logs, mobile click streams, machine sensors, and social media in Hadoop is daunting for organizations. Realizing strategic insight from Hadoop has been the domain of highly skilled and scarce data scientists, who use complex programming tools and a range of disjointed point solutions to find, explore, transform, analyze, and export the data the business needs. Blending the new unstructured data stored in Hadoop with NoSQL and relational databases provides a richer 360 degree view of customers and operations for competitive advantage.
